Havi Goffan
“Going for the Goal” Founder & Project Leader
Havi Goffan – Diabetes Project Founder & Project Leader
Recognized as an expert in Latino Marketing by CNN and CNN en Español, Havi has been featured in Adweek, Hispanic Business, Univision, Telemundo and other national and international media.
A native from Buenos Aires, Argentina, Havi has been very influential in the Hispanic markets in the U.S. and Latin America – both from a business and a community standpoint – always with outstanding results. Havi has contributed to companies such as, Grady Health Systems, Papa John’s, Liberty Mutual, British Telecom, Gold’s Gym, The Taylor Corporation, Verizon, El Banco de Nuestra Comunidad, SunTrust Bank, XEROX, AT&T, BellSouth, Citibank, and Sherwin Williams, among others.
A known philanthropist, Havi founded Target Latino in 2003, as a community project, with a vision unparalleled at the time – to show American companies the importance of the U.S. Hispanic market – not by preaching but by acting. Within three months, she was able to recruit over 50 volunteers, engage the support of almost all of the Atlanta’s Hispanic organizations and the participation of seven American companies.
A motivator, strategic and hands-on, innovative, creative and resourceful. It has been said that her personality and presence immediately captivate audiences. As a speaker she has given conferences at Georgia State University, Columbia University, Latinos in Information Technology Association (LISTA), and many other prestigious venues.
She is a graduate from the University of Buenos Aires, Argentina, and from the University of California, Los Angeles (UCLA) and has more than 25 years specializing in Marketing and Strategic Planning both internationally and domestically. She is bilingual and bicultural in English and Spanish and fluent in Portuguese, French, and Italian.
Havi Goffan is also the President/CEO of Target Latino, Inc., a Multicultural Marketing Consulting firm with concentration in the Hispanic market.
GOING FOR THE GOAL
Helping prevent Diabetes and Child Obesity in the U.S. Latino Community